Multiple locations across the whole city. 26 workshops in 2 blocks; 8 talks; 5 shorts; 6 parties/meetups. Attendees could build their own agendas.

Attendee feedback and session popularity data showed what worked and what needs to be improved.

Pre-event chats helped break the ice and led to meaningful in-person interactions.

Attendees at Marketing Festival loved the Social Wall—it offered a fun, informal way to experience the event together.

Organizers used push notifications to share updates, achieving a high delivery and read rate among attendees.

Organizers strategically gamified the experience to drive engagement where it mattered most.