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La Escuela de negocios de la Fundación Universitaria Konrad Lorenz y la cátedra de Trade Marketing y Category Management presentan: el V Trade Marketing Day. 7 de Mayo.

🛒 Escucha y conoce a expertos desde protagonistas que están transformando la forma de conectar con el shopper.

📍 Evento presencial 7 de mayo Auditorio de la universidad. Espacios de Network
email: [email protected] | Info: 3177604963


1
Dag
13
Foredragsholdere
13
Økter

5º Trade Marketing Day | Welcome to the new shopper challenge

Foredragsholdere

Orlando Bernal | Former Jack Daniels | Former Diageo CMO
Orlando Bernal | Former Jack Daniels | Former Diageo CMO
Former Brown Foreman Latam CMO
Bibiana Gómez | Client Acquisition Sr. Manager
Bibiana Gómez | Client Acquisition Sr. Manager
Kantar
Elsa Gonzalez | CEO Cluster Research | Speaker EXMA
Elsa Gonzalez | CEO Cluster Research | Speaker EXMA
Cluster Research
Mariana Quesada | CEO KENKKO CATERING
Mariana Quesada | CEO KENKKO CATERING
CEO Kenkko
Daniel Rojas | Gerente de Ventas TAT Empresas Polar
Daniel Rojas | Gerente de Ventas TAT Empresas Polar
Gerente Nacional de Ventas canal Tradicional en Empresas Polar Empresas Polar
Alejandro Ortiz | Gerente Nacional de Ventas | El Carriel
Alejandro Ortiz | Gerente Nacional de Ventas | El Carriel
Gerente Nacional de ventas El Carriel
Camilo Hernandez | Trade Mkt Manager | latam Involves
Camilo Hernandez | Trade Mkt Manager | latam Involves
Trade Marketing Manager Involves
Mauricio Maldonado | Silver Economy
Mauricio Maldonado | Silver Economy
Gerente Saber Vivir Marketing Silver
Javier Rosales | Costumer Success Senior Manager
Javier Rosales | Costumer Success Senior Manager
CCostumer Success Senior Manager NielsenIQ
Jairo Goyeneche | VP - Strategic Martech
Jairo Goyeneche | VP - Strategic Martech
VP Strategic-Martech Acomedios
Omar Romero
Omar Romero
Chief strategy Officer Mullenlowe Group
EnMedio
EnMedio
CEO EnMedio
JUAN F
JUAN F

Agenda

8:20 a.m. - 8:40 a.m.

APERTURA | JUAN FELIPE VEGA

Main Stage

8:45 a.m. - 9:25 a.m.

KANTAR WORLD PANEL | DYNAMICS FMCG COLOMBIA

Main Stage

Bibiana Gómez | Client Acquisition Sr. Manager

9:30 a.m. - 10:10 a.m.

¿ APORTA EL PDV A LA MARCA O SU ROL ES SOLO TRANSACCIONAL??

Main Stage

Orlando Bernal | Former Jack Daniels | Former Diageo CMO

10:15 a.m. - 10:55 a.m.

THE ART OF SHOPPER MIXOLOGY

Main Stage

11:00 a.m. - 11:40 a.m.

RETOS DEL CANAL TAT | EMPRESAS POLAR

Main Stage

Daniel Rojas | Gerente de Ventas TAT Empresas Polar

11:45 a.m. - 12:25 p.m.

Desarrollo de Marca en Go-to-Market | El Carriel

Main Stage

Alejandro Ortiz | Gerente Nacional de Ventas | El Carriel

12:30 p.m. - 12:55 p.m.

FUTURE OF TRADE EXECUTION | INVOLVES

Main Stage

Camilo Hernandez | Trade Mkt Manager | latam Involves

1:00 p.m. - 2:00 p.m.

ALMUERZO LIBRE

Main Stage

2:10 p.m. - 2:55 p.m.

Silver Economy | are you ready?

Main Stage

Mauricio Maldonado | Silver Economy

3:00 p.m. - 3:40 p.m.

FMCG STATE | NIELSEN

Main Stage

Javier Rosales | Costumer Success Senior Manager

3:40 p.m. - 4:25 p.m.

MARTECH & TRADE MARKETING | ACOMEDIOS

Main Stage

Jairo Goyeneche | VP - Strategic Martech

4:30 p.m. - 5:10 p.m.

INSTORE CONVERSION IN RETAIL MEDIA | EN MEDIO

Main Stage

EnMedio

5:15 p.m. - 6:00 p.m.

To be AI, or not to be... Mullenlowe Group

Main Stage

Omar Romero

Kontakt informasjon

Arrangementsdato:
7. mai, 2025
Organiser:
Trade Marketing Day Fundación Universitaria Konrad Lorenz, Carrera 9 Bis, Bogotá, Bogotá, Colombia Bogota Colombia 3177604963 [email protected]
Kontakt arrangør