TRAC DEVELOPMENT WORKSHOP

The TRAC Development Workshop provides a platform for colleagues to share vital information, helping stations prepare for successful fundraising in the coming year. Join event

About

The TRAC Development Workshop provides a platform for colleagues to share vital information, helping stations prepare for successful fundraising in the coming year.
2
Days
22
Speakers
3
Sponsors
18
Sessions

Speakers

Craig Reed
Craig Reed
Executive Director TRAC Media Services
Kristen Kuebler
Kristen Kuebler
Director Client Services TRAC Media Services
Josh Hirsch
Josh Hirsch
Digital Marketing Manager and Faculty The Fund-Raising School at Indiana University Lilly Family School of Philanphopy
Andy Trimlett
Andy Trimlett
Director of On-Air Fundraising & Digital Fundraising PBS SoCal
Ashley Rammelsberg
Ashley Rammelsberg
Manager Multimedia Services New Mexico PBS
Jeff Regen
Jeff Regen
VP Membership Marketing & Development Services WETA
Kate Riley
Kate Riley
CEO APTS
Michal Heiplik
Michal Heiplik
CEO & President CDP
Amy Shaw
Amy Shaw
CEO and President Nine Network, St. Louis
David Lowe
David Lowe
President & General Manager KVIE
David Preston
David Preston
Vice President, Membership TPT
Jerry Liwanag
Jerry Liwanag
VP Fundraising Strategy & Programming PBS
Fred Nahhat
Fred Nahhat
Senior VP Production Detroit PBS
Ian Vosberg
Ian Vosberg
Director, Annual Giving Nebraska PBS
Maura Daly Phinney
Maura Daly Phinney
Sr. VP, Membership Engagement & Strategy PBS SoCal
Jen Newmeyer
Jen Newmeyer
Sr. Director, Digital Fundraising Strategy PBS
Andrew Arganbright
Andrew Arganbright
VP Membership Iowa PBS
Amanda Hamilton
Amanda Hamilton
Director of Fundraising SCETV
Lauren Mills
Lauren Mills
Content Acquisition, Exchange APT
Rob Walker
Rob Walker
Director Membership and On-Air Fundraising WOSU
Keegan Vail
Keegan Vail
Keegan Vail
Keegan Vail
Director of Membership RMPBS

8:00 AM - 9:00 AM

Buffet Breakfast - Veramendi

8:00 AM - 9:00 AM

Registration sponsored by Waganer Program Management

9:00 AM - 9:05 AM

Welcome Address & Introduction

Madero Ballroom - Meeting | Veramendi - Meal Room

9:05 AM - 10:05 AM

AI for Good: Using Sentiment Analysis to Create Personalized Donor Stewardship Experiences

Madero Ballroom - Meeting | Veramendi - Meal Room

Josh Hirsch

10:05 AM - 11:00 AM

Session II: One Weird Trick to Getting Donations on YouTube

Madero Ballroom - Meeting | Veramendi - Meal Room

11:00 AM - 11:20 AM

Morning Break

11:20 AM - 11:50 AM

Session III: The New LSI (Cascade) Video Player has Launched - What Have We Learned?

Madero Ballroom - Meeting | Veramendi - Meal Room

11:50 AM - 12:20 PM

Session IV: The Funding Question

Madero Ballroom - Meeting | Veramendi - Meal Room

Kate Riley

12:20 PM - 1:50 PM

Sponsored Luncheon presented by TJL Productions

2:00 PM - 3:00 PM

Session V: Where Does PTV Revenue Come from and Where Does Pledge Fit in?

Madero Ballroom - Meeting | Veramendi - Meal Room

3:00 PM - 3:25 PM

Session VI: Optimizing On-Air Fundraising for the Current Audience

Madero Ballroom - Meeting | Veramendi - Meal Room

3:25 PM - 3:45 PM

Afternoon Break

3:45 PM - 5:00 PM

Session VII: What's the Future of Pledge?

Madero Ballroom - Meeting | Veramendi - Meal Room

5:00 PM - 5:30 PM

Session VIII: Local Messaging on National Digital Content (LoN): Next Evolution of Fundraising and Brand Awareness

Madero Ballroom - Meeting | Veramendi - Meal Room

5:30 PM - 6:00 PM

Toast to our Retiring Colleagues

Contact information

Event date:
9. January - 10. January, 2025
Organizer:
TRAC Media Services 2030 East Speedway Boulevard Tucson United States 5202991866 nicky@tracmedia.com
Contact organizer
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