Your Journey starts here

Financial services marketing is changing fast.

AI is reshaping customer journeys. Distribution models are evolving. Trust, reputation and growth have become boardroom priorities. Meanwhile, marketers are being asked to deliver more impact with fewer resources.

FP Live! 2027 brings together the people shaping the future of financial services marketing.

Join 400+ senior marketers, communicators, brand leaders, growth specialists and business development professionals from banking, payments, asset management, wealth management, pensions, insurance, reinsurance, fintech and capital markets for a day of insights, networking and inspiration.

Expect big ideas, practical case studies, meaningful connections and the conversations that will define the next chapter of financial services marketing.
1
Day
80
Speakers on board
2
Journey partners
43
Sessions
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Journey partners

Destinations

Categories:
Stages
FP Central
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM

Badge Collection & Welcome

8:00 AM - 9:30 AM

First Journey Welcome Meetup

8:30 AM - 9:15 AM

Connection Stop

10:20 AM - 10:30 AM

Networking & Refreshments

11:15 AM - 11:35 AM

Connection Stop

12:15 PM - 12:25 PM

Meet the FP Team

1:00 PM - 1:30 PM

Networking Break

2:45 PM - 3:05 PM

The Marketers' Mix Drinks Party

5:00 PM - 7:30 PM
Keynote Theatre
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM

Registration, coffee and networking

8:15 AM - 9:15 AM

Welcome Address

9:20 AM - 9:35 AM
Joe McGrath Joe McGrath

From Marketing Function to Growth Function: The New Commercial Reality

9:40 AM - 10:20 AM

Connection Stop

10:20 AM - 10:30 AM

The CMO's New Mandate: Revenue, Reputation and Results

10:30 AM - 11:10 AM

Networking & Refreshments

11:15 AM - 11:35 AM

The Trust Economy

11:35 AM - 12:15 PM

Connection Stop

12:15 PM - 12:25 PM

The Next Generation Customer

12:25 PM - 1:05 PM

Lunch & Networking

1:05 PM - 2:05 PM

FP Next Gen Awards 2027

2:10 PM - 3:40 PM

The Future of Growth in Financial Services

4:15 PM - 5:00 PM

The Marketers' Mix Drinks Party

5:00 PM - 7:30 PM
Investment Marcomms Forum
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM

Registration, coffee and networking

8:15 AM - 9:15 AM

Connection Stop

10:20 AM - 10:30 AM

The Future of Institutional Marketing

10:30 AM - 11:10 AM

Networking & Refreshments

11:15 AM - 11:35 AM

Private Markets Marketing Comes of Age

11:35 AM - 12:15 PM

Connection Stop

12:15 PM - 12:25 PM

Marketing Alternatives and Private Credit

12:25 PM - 1:05 PM

Lunch & Networking

1:05 PM - 2:05 PM

Winning the Retirement Conversation

2:10 PM - 2:40 PM

Networking Break

2:45 PM - 3:05 PM

The Distribution-Marketing Alliance

3:05 PM - 3:35 PM

Winning Consultant and Gatekeeper Influence

3:40 PM - 4:10 PM

The Marketers' Mix Drinks Party

5:00 PM - 7:30 PM
PR & Comms Studio
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM

Registration, coffee and networking

8:15 AM - 9:15 AM

Connection Stop

10:20 AM - 10:30 AM

The Executive Reputation Imperative

10:30 AM - 11:10 AM

Networking & Refreshments

11:15 AM - 11:35 AM

Crisis Communications in the Social Media Pressure Cooker

11:35 AM - 12:15 PM

Connection Stop

12:15 PM - 12:25 PM

Winning Earned Media in an Age of Shrinking Newsrooms

12:25 PM - 1:05 PM

Lunch & Networking

1:05 PM - 2:05 PM

The Future of Financial Journalism

2:10 PM - 2:40 PM

Networking Break

2:45 PM - 3:05 PM

Geopolitics, Public Affairs and Reputation Risk

3:05 PM - 3:35 PM

Employee Advocacy and Influencer Strategies

3:40 PM - 4:10 PM

The Marketers' Mix Drinks Party

5:00 PM - 7:30 PM
Insurance Marketers' Hub
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM

Registration, coffee and networking

8:15 AM - 9:15 AM

Connection Stop

10:20 AM - 10:30 AM

Insurance Marketing Outlook 2027

10:30 AM - 11:10 AM

Networking & Refreshments

11:15 AM - 11:35 AM

The Protection Gap Challenge

11:35 AM - 12:15 PM

Connection Stop

12:15 PM - 12:25 PM

Embedded Insurance: Who Owns the Customer?

12:25 PM - 1:05 PM

Lunch & Networking

1:05 PM - 2:05 PM

Insurance Innovation Showcase

2:10 PM - 2:40 PM

Networking Break

2:45 PM - 3:05 PM

Brokers, MGAs and Insurers: The New Distribution Battle

3:05 PM - 3:35 PM

Reinsurance Marketing: Raising Your Profile in a Specialist Market

3:40 PM - 4:10 PM

The Marketers' Mix Drinks Party

5:00 PM - 7:30 PM
MarTech & AI Lab
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM

Registration, coffee and networking

8:15 AM - 9:15 AM

Connection Stop

10:20 AM - 10:30 AM

The Marketer + Machine: Building AI-Native Teams

10:30 AM - 11:10 AM

Networking & Refreshments

11:15 AM - 11:35 AM

AI-Powered Personalisation Without Crossing Regulatory Lines

11:35 AM - 12:15 PM

Connection Stop

12:15 PM - 12:25 PM

The Future of Search

12:25 PM - 1:05 PM

Lunch & Networking

1:05 PM - 2:05 PM

Agentic AI and Autonomous Marketing Systems

2:10 PM - 2:40 PM

Networking Break

2:45 PM - 3:05 PM

Building the Modern MarTech Stack

3:05 PM - 3:35 PM

Prompting for Growth

3:40 PM - 4:10 PM

The Marketers' Mix Drinks Party

5:00 PM - 7:30 PM
Banking & Payments Exchange
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM

Registration, coffee and networking

8:15 AM - 9:15 AM

Connection Stop

10:20 AM - 10:30 AM

The Future of Banking Customer Acquisition

10:30 AM - 11:10 AM

Networking & Refreshments

11:15 AM - 11:35 AM

Commercial Banking's Marketing Revolution

11:35 AM - 12:15 PM

Connection Stop

12:15 PM - 12:25 PM

Embedded Finance and Invisible Banking

12:25 PM - 1:05 PM

Lunch & Networking

1:05 PM - 2:05 PM

AI and Data in Banking Marketing

2:10 PM - 2:40 PM

Networking Break

2:45 PM - 3:05 PM

The New Economics of Customer Loyalty

3:05 PM - 3:35 PM

Payments Marketing in an Instant Economy

3:40 PM - 4:10 PM

The Marketers' Mix Drinks Party

5:00 PM - 7:30 PM
Innovation Avenue
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM

Registration, coffee and networking

8:15 AM - 9:15 AM

FP Voices studio session 1

10:10 AM - 10:30 AM

Networking & Refreshments

11:15 AM - 11:35 AM

Connection Stop

12:15 PM - 12:25 PM

FP Voices studio session 2

12:30 PM - 12:50 PM

Lunch & Networking

1:05 PM - 2:05 PM

Regional Showcase

2:10 PM - 2:40 PM

Networking Break

2:45 PM - 3:05 PM

The Marketers' Mix Drinks Party

5:00 PM - 7:30 PM

Speakers on board

Joe McGrath
Joe McGrath
CEO & Founder Rhotic Media Limited
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Get in touch

Event location
Event date:
22. March, 2027
Event location:
45 Prescot St, London E1 8GP, UK
Organizer:
Rhotic Media Limited Office 9 Eagle House Chelmsford United Kingdom 02031432245 [email protected]
Contact organizer

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