Speakers

Janneke van der Wijk

Director of Audiences Rijksmuseum

Corinne Estrada

CEO & Founder Communicating The Arts

Ryan Dodge

Associate Director Smithsonian Institution

Björn Eriksson

Program Manager Communicating The Arts

Claire Bown

Museum Educator Thinking Museum®

Rob Groot

Managing Director Van Gogh Museum

Harma van Uffelen

Curator of Education Van Gogh Museum

Corinne Jongh

Head of Marketing and Brands Van Gogh Museum

Wolfgang Schreiner

Managing Director and Partner NOUS Digital

Femke Bijlsma

Partner and Content Director Kossmanndejong

August Kampfer

Head of Concept, Scrum Master, Team Lead NOUS Digital

Lisa van den Bos

Product Manager Van Gogh Museum

Taco Dibbits

General Director Rijksmuseum

Valika Smeulders

Head of the Department of History Rijksmuseum

Alexia Jacques Casanova

Senior Consultant Artizest

Anne Eschapasse

President and CEO Musée McCord Stewart

Bart Ooghe

Department Head Communication Museum of Fine Arts Ghent

Cecilia Martin

Brand and Communications Strategy Culture Connects (CC) Cecilia Martín

Claire Bown

Autor Thinking museum

Debbie Spence

Brand Strategy | Visitor Experience | Human-Centred Design MHM

Andrew McIntyre

Director. Engagement strategist. MHM

Gerben ten Thij

Manager Marketing Intelligence Het Concertgebouw Amsterdam

Helen Charman

Director Learning, National Programmes and Young V&A V&A

Gretchen Coss

Senior Vice President, Strategic Partnerships G&A

Shauna Goh

Independent curator and art writer CHERISHED Singapore

30U30

Hugo Mintz

Head of Communications and Digital Edinburgh International Festival

Robert Stein

CIO National Gallery of Art Washington DC

Sarah Cockburn

Head of Brand & Campaigns Edinburgh International Festival

Isabelle Willems

Head of Communication & Press FOMU

Jane Rosier

Head of Marketing and Communications London Museum

John Giurini

Assistant Director, Communications & Public Affairs Getty

Janine Collins

Managing Director. Strategic advisor in the cultural sector. Non-exec Chair. Facilitator. International speaker. J9 Consulting

Yasmine Vatere

Head of Branding and Marketing Getty

Tim Ventimiglia

Director RAA’s Berlin Studio

Hanne strager

Director of Exhibitions and Visitor Experience The Whale

Krisztina Mezős

Head of Marketing and Communication House of Music Hungary

Louise Meijer

Dutch National Opera & Ballet Dutch National Opera & Ballet

Fiona Allan

Cultural and Creative industries leader: CEO Hayes Theatre Co

Noé Lagart

Photographer/Masterstudent Cultuurmanagement UAntwerpen

Ruth Pelopida

Associate Director, Arts Culture & Entertainment at Arup Arup

Ottilie Thornhill

Senior Consultant Arup

Pigalle Tavakkoli

Founder & Director School of Experience Design

Robert Stein

Chief Information Officer National Gallery of Art

Yakunu van Santen

Manager Public Affairs Rijksmuseum

Jonas Pijnenburg

Head of Directors’ Office and Strategic Planning Rijksmuseum

Soffía Karlsdóttir

Director of Culture Kópavogur Municipality, Iceland

Vigdís Másdóttir

Director of Marketing and Communication The Waterdrop Project

Ingibjörg Gréta Gísladóttir

Project Manager The Waterdrop Project

Vaidehi Savnal

Curator, Education and Public Programmes CSMVS Mumbai

Marijke Smallegange

Head of Digital Marketing, Communication & Commerce and interim Head of Development Rijksmuseum

Elles Kamphuis

Head Press Office Rijksmuseum

Program

Stages

Rijksmuseum

09:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

19:00

20:00

21:00

Registration in the Rijksmuseum's Garden

09:30 - 12:30

Optional architecture tour of Rijksmuseum hosted by Arup

10:00 - 11:00

Maarten Kop (Cruz y Ortiz Architectos)

Optional architecture tour of Rijksmuseum hosted by Arup

11:30 - 12:30

Maarten Kop (Cruz y Ortiz Architectos)

Registration with Tea & Coffee

12:30 - 13:30

Opening Remarks - Welcome to impact!

13:30 - 13:35

Opening day 1 - The gathering momentum: day one of our impact journey

13:35 - 14:00

Keynote - To impact an audience: transforming arts engagement

14:00 - 14:15

Janneke van der Wijk

Panel - From past to possibility: celebrating 25 years of arts communication pioneers

14:15 - 15:00

Guided experience: a slow looking mission of the Rijksmuseum's collection

15:00 - 15:30

Claire Bown

Afternoon Tea & Coffee

15:30 - 16:00

Keynote - To prove or improve: measuring and communicating Rijksmuseum’s impact

16:00 - 16:30

Keynote - Building data: revealing intangible experiential insights

16:30 - 17:00

Joint Session - After the spark: day one reflections and the road ahead

17:00 - 17:30

Ryan Dodge

Free Time

17:30 - 19:00

Other locations

09:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

19:00

20:00

21:00

Optional architecture tour of the Stedelijk Museum hosted by Arup

10:00 - 11:00

Joost Vos (Benthem Crouwel)

Optional visit to the permanent collection of the Stedelijk Museum

10:00 - 11:00

Darija Kalkan

Optional architecture tour of the Stedelijk Museum hosted by Arup

11:30 - 12:30

Joost Vos (Benthem Crouwel)

Optional visit to the permanent collection of the Stedelijk Museum

11:30 - 12:30

Darija Kalkan

Afternoon Tea & Coffee

15:30 - 16:00

Free Time

17:30 - 19:00

Cocktail reception at the Van Gogh Museum

19:00 - 19:30

Welcoming Remarks - Masterpieces & masterful impact

19:30 - 19:45

Rob Groot

Case Study - Exploring John Madu's transformative artistry

19:45 - 20:00

Harma van Uffelen

Guided visits to the Van Gogh Museum’s permanent collection and John Madu temporary exhibition

20:00 - 21:00

Communicating The Arts - Amsterdam 2025

Janneke van der Wijk

Corinne Estrada

Ryan Dodge

Björn Eriksson

Claire Bown

Rob Groot

Harma van Uffelen

Corinne Jongh

Wolfgang Schreiner

Femke Bijlsma

August Kampfer

Lisa van den Bos

Taco Dibbits

Valika Smeulders

Alexia Jacques Casanova

Anne Eschapasse

Bart Ooghe

Cecilia Martin

Claire Bown

Debbie Spence

Andrew McIntyre

Gerben ten Thij

Helen Charman

Gretchen Coss

Shauna Goh

30U30

Hugo Mintz

Robert Stein

Sarah Cockburn

Isabelle Willems

Jane Rosier

John Giurini

Janine Collins

Yasmine Vatere

Tim Ventimiglia

Hanne strager

Krisztina Mezős

Louise Meijer

Fiona Allan

Noé Lagart

Ruth Pelopida

Ottilie Thornhill

Pigalle Tavakkoli

Robert Stein

Yakunu van Santen

Jonas Pijnenburg

Soffía Karlsdóttir

Vigdís Másdóttir

Ingibjörg Gréta Gísladóttir

Vaidehi Savnal

Marijke Smallegange

Elles Kamphuis

Program

Choose date

Rijksmuseum

Registration in the Rijksmuseum's Garden

Optional architecture tour of Rijksmuseum hosted by Arup

Optional architecture tour of Rijksmuseum hosted by Arup

Registration with Tea & Coffee

Opening Remarks - Welcome to impact!

Opening day 1 - The gathering momentum: day one of our impact journey

Keynote - To impact an audience: transforming arts engagement

Panel - From past to possibility: celebrating 25 years of arts communication pioneers

Guided experience: a slow looking mission of the Rijksmuseum's collection

Afternoon Tea & Coffee

Keynote - To prove or improve: measuring and communicating Rijksmuseum’s impact

Keynote - Building data: revealing intangible experiential insights

Joint Session - After the spark: day one reflections and the road ahead

Free Time

Other locations

Optional architecture tour of the Stedelijk Museum hosted by Arup

Optional visit to the permanent collection of the Stedelijk Museum

Optional architecture tour of the Stedelijk Museum hosted by Arup

Optional visit to the permanent collection of the Stedelijk Museum

Afternoon Tea & Coffee

Free Time

Cocktail reception at the Van Gogh Museum

Welcoming Remarks - Masterpieces & masterful impact

Case Study - Exploring John Madu's transformative artistry