Program

Categories:
Stages
Paid Search & CRO - Londra Room
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00

Participants registration

08:30 - 09:30

AI Search Impact on Paid Search Practitioners: Measure & React (EN+IT)

09:30 - 10:15
Ashley Fletcher Ashley Fletcher

Re-architecting Google Ads for an Intent-Driven Search Era (EN+IT)

10:15 - 11:00
Bia Camargo Bia Camargo

Coffee Break

11:00 - 11:30

Automation Drift: Detecting When Google Ads Is Optimizing Against You (EN+IT)

11:30 - 12:15
Ameet Khabra Ameet Khabra

Advanced LookerStudio Dashboard for PPC professionals (EN+IT)

12:15 - 13:00
Alex van de Pol
Yohann Ferrand

Lunch Break

13:00 - 14:00

Unconventional optimization techniques for experienced marketers (EN+IT)

14:00 - 14:45
Jyll Saskin Gales Jyll Saskin Gales

New "Best Practices": What's Working (and not) in the Age of AI (EN+IT)

14:45 - 15:30
Aaron Levy Aaron Levy

Coffee Break

15:30 - 16:00

Microsoft and LinkedIn: All the ways LinkedIn data can be used across Microsoft Advertising + MAI previews (EN+IT)

16:00 - 16:45
Navah Hopkins Navah Hopkins

Google Live Clinic (EN+IT)

16:45 - 18:15

Networking Party

19:30 - 23:00
Paid Social & BtoB - Parigi Room
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00

Participants registration

08:30 - 09:30

TBD

09:30 - 10:15

Incremental Ads: Meta & TikTok beyond attribution (IT+EN)

10:15 - 11:00
Alessandro Frangioni Alessandro Frangioni

Coffee Break

11:00 - 11:30

Marketing Engineering: Building AI Tools for MetaAds (IT+EN)

11:30 - 12:15
Chiara Piras
Andrea Pala

Thought Leader Ads: from “boost post” to opportunity engine (IT+EN)

12:15 - 13:00
Matteo Figoli Matteo Figoli

Lunch Break

13:00 - 14:00

Stop Spaghetti Testing: Turning Consumer Research Into High-Impact Ad Messaging (EN+IT)

14:00 - 14:45
Leah Mazur Leah Mazur

LinkedIn Ads at Scale: How B2Bs top 1% advertise (EN+IT)

14:45 - 15:30
Rob Muldoon Rob Muldoon

Coffee Break

15:30 - 16:00

Meta Lead Gen: Getting Leads Is Easy. Getting the Right Leads Is the Real Problem (EN+IT)

16:00 - 16:45
Dario Zannoni Dario Zannoni

Meta Ads Clinic (EN+IT)

16:45 - 18:15

Networking Party

19:30 - 23:00
Focus Group - Oslo Room
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00

Participants registration

08:30 - 09:30

AI Tool for PPC - Day 1 ENG

09:30 - 11:00

Coffee Break

11:00 - 11:30

Google Ads 1 - Day 1 ENG

11:30 - 13:00

Lunch Break

13:00 - 14:00

Google Ads Automation - Day 1 ENG

14:00 - 15:30

Coffee Break

15:30 - 16:00

Tracking & Analytics - Day 1 ITA

16:00 - 18:15

Networking Party

19:30 - 23:00
Focus Group - Lisbona Room
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00

Participants registration

08:30 - 09:30

Meta Ads - Day 1 ITA

09:30 - 11:00

Coffee Break

11:00 - 11:30

Meta Ads 2 - Day 1 ENG

11:30 - 13:00

Lunch Break

13:00 - 14:00

CRO - Day 1 ITA

14:00 - 15:30

Coffee Break

15:30 - 16:00

Agency Management - Day 1 ENG

16:00 - 18:15

Networking Party

19:30 - 23:00
Focus Group - Vienna Room
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00

Participants registration

08:30 - 09:30

TikTok Ads - Day 1 ITA

09:30 - 11:00

Coffee Break

11:00 - 11:30

B2B - Day 1 ENG

11:30 - 13:00

Lunch Break

13:00 - 14:00

E-Commerce - Day 1 ENG

14:00 - 15:30

Coffee Break

15:30 - 16:00

Lead Generation - Day 1 ENG

16:00 - 18:15

Networking Party

19:30 - 23:00

Speakers

Valerio Celletti
Valerio Celletti
valeriocelletti.com
Enrica Campana
Enrica Campana
EnricaCampana.it
Luca Ricci
Luca Ricci
ByTek
Aaron Levy
Aaron Levy
Optmyzr
Jyll Saskin Gales
Jyll Saskin Gales
Inside Google Ads
Navah Hopkins
Navah Hopkins
Microsoft Advertising
Nicola Sargeni
Nicola Sargeni
nicolasargeni.it
Charley Brennand
Charley Brennand
Performance MCR
Hannah Zora Strong
Hannah Zora Strong
Zora Marketing
Bia Camargo
Bia Camargo
Ecom Nation
Ameet Khabra
Ameet Khabra
Hop Skip Media
Alex van de Pol
Alex van de Pol
Seogi
Yohann Ferrand
Yohann Ferrand
Adellus
Leah Mazur
Leah Mazur
Carousel Creative
David Peranic
David Peranic
Scoreminds
Matteo Bianconi
Matteo Bianconi
Clickable
Delia Cabrelli
Delia Cabrelli
Clickable
Rob Muldoon
Rob Muldoon
Tuned Social
Alessandro Frangioni
Alessandro Frangioni
Roads
Anastasia Krivoruchko
Anastasia Krivoruchko
Boosters.sk
Matteo Figoli
Matteo Figoli
matteofigoli.it
Marketa Kabatova
Marketa Kabatova
Michele Arena
Michele Arena
Alberto Mari
Alberto Mari
Ludovica Montesanti
Ludovica Montesanti
Iride
Alessio Carbonari
Alessio Carbonari
Moca Interactive
Ashley Fletcher
Ashley Fletcher
Adthena
Madalina Stanescu
Madalina Stanescu
Optimizer.ro
Luca Orlandini
Luca Orlandini
FuturaImmagine
Dario Zannoni
Dario Zannoni
Ayudante
Matteo Zambon
Matteo Zambon
Stape
Jitse van Rijn
Jitse van Rijn
Semwerkt
Riccardo Tirelli
Riccardo Tirelli
Rtsocialmanagement.com
Chris Nightingale
Chris Nightingale
Can-Do
Ajda Novak
Ajda Novak
OTB Marketing
Andrea Pala
Andrea Pala
Midsummer Agency
Chiara Piras
Chiara Piras
Midsummer Agency

Sponsors

Main Sponsors

Partners

Pro Bono

About

ADworld Experience is a 2 day yearly event being held in Bologna, Italy. The conference is based on Real PPC case histories and advanced courses & labs presented by the Top Pay Per Click Specialists in Google, Meta, TikTok, Linkedin, Microsoft, Amazon & the best Conversion Rate Optimizers (available via live streaming too).
2
Days
37
Speakers
9
Sponsors
66
Sessions
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Contact information

Event location
Event date:
15. October - 16. October, 2026
Event location:
Zanhotel Europa, Via Cesare Boldrini, Bologna, BO, Italia
Organizer:
[email protected]
Contact organizer