Program

Categories:
Stages
Londra Room
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00

Registrazione partecipanti

08:30 - 09:30

TBD

09:30 - 10:15

Attribution Models and MMM: Managing, Choosing, Implementing. A Practical Approach

10:15 - 11:00
Michele Arena Michele Arena

Coffee Break

11:00 - 11:30

Disrupting The Google Ads Game: Deep dive into auction insights and competitive analysis

11:30 - 12:15
Valerio Sciotti Valerio Sciotti

TBD

12:15 - 13:00

Lunch Break

13:00 - 14:00

CDPs & Personalization: Creating seamless customer experiences with your data

14:00 - 14:45
Ruben Runneboom Ruben Runneboom

Little known tactics to audit your Google Ads account (partly automated)

14:45 - 15:30
Nils Rooijmans Nils Rooijmans

Coffee Break

15:30 - 16:00

Google Ads 2026: How to succeed in the AI Era

16:00 - 16:45
Ginny Marvin Ginny Marvin

Google Live Clinic

16:45 - 18:15

Networking Party

19:30 - 23:00
Parigi Room
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00

Registrazione partecipanti

08:30 - 09:30

Your ads are only as good as your data

09:30 - 10:15
Anni Salo Anni Salo

Ads account structure: the portfolio strategy blueprint

10:15 - 11:00
Vasyl Sergiienko Vasyl Sergiienko

Coffee Break

11:00 - 11:30

Performance & Profitability: helping CFOs to love MetaAds

11:30 - 12:15
Michael Christos Kagiampaslidis Michael Christos Kagiampaslidis

TBD

12:15 - 13:00

Lunch Break

13:00 - 14:00

The Psychology of High Converting Video Ads

14:00 - 14:45
Peter Jensen Peter Jensen

Integrating CRM to Improve Ad Performance

14:45 - 15:30
Damiano Oliva Damiano Oliva

Coffee Break

15:30 - 16:00

Segment to Sell: ROI-Driven Social Advertising Strategies for your product catalog

16:00 - 16:45
Massimo Ciotta Massimo Ciotta

Meta Ads Clinic

16:45 - 18:15

Networking Party

19:30 - 23:00
Madrid Room
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00

Registrazione partecipanti

08:30 - 09:30

How BigQuery can enhance your understanding of PPC Data

09:30 - 10:15
Lars Maat Lars Maat

Mastering PPC in an AI-Driven World: Strategies for Advanced Advertisers

10:15 - 11:00
Lisa Raehsler Lisa Raehsler

Coffee Break

11:00 - 11:30

Creating ad copy that converts

11:30 - 12:15
Deborah O'Malley Deborah O'Malley

TBD

12:15 - 13:00

Lunch Break

13:00 - 14:00

Server side implementation tutorial

14:00 - 14:45
Matinique Roelse Matinique Roelse

A/B Testing done right

14:45 - 15:30
Federica Brancale Federica Brancale

Coffee Break

15:30 - 16:00

Google Tag Manager: from tracking tool to strategic marketing lever

16:00 - 16:45
Raffaele Girace Raffaele Girace

Enhancing B2B Marketing and Sales in LI (& beyond): Navigating the Modern Buyer

16:45 - 18:15
Hallgeir Gustavsen Hallgeir Gustavsen

Networking Party

19:30 - 23:00

Speakers

Valerio Celletti
Valerio Celletti
valeriocelletti.com
Enrica Campana
Enrica Campana
EnricaCampana.it
Lars Maat
Lars Maat
Maatwerk
Miroslav Varga
Miroslav Varga
Escape Studio
Federica Brancale
Federica Brancale
Iride
Ruben Runneboom
Ruben Runneboom
Taskforce®
Igor Ivitskiy
Igor Ivitskiy
School of Google Ads
Michele Arena
Michele Arena
Analytrix
Luigi Virginio
Luigi Virginio
luigivirginio.com
Davide Bagnoli
Davide Bagnoli
Checkers Marketing
Matteo Zambon
Matteo Zambon
Valerio Sciotti
Valerio Sciotti
ROASters
Lisa Raehsler
Lisa Raehsler
Big Click Co.
Deborah O'Malley
Deborah O'Malley
GuessTheTest
Hallgeir Gustavsen
Hallgeir Gustavsen
Vecora
Witold Wrodarczyk
Witold Wrodarczyk
Adequate
Patrik Baranek
Patrik Baranek
Basta Digital
Michelle De Zeeuw
Michelle De Zeeuw
De Zeeuw Digital Marketing
Peter Jensen
Peter Jensen
Labelles Media
Vasyl Sergiienko
Vasyl Sergiienko
Meta
Luca Bontempi
Luca Bontempi
ROASters
Alberto Mari
Alberto Mari
Twow
Nils Rooijmans
Nils Rooijmans
Water Cooler Topics
Valeria Cipolletti
Valeria Cipolletti
Channable
Matinique Roelse
Matinique Roelse
Adcrease
Benjamin Wenner
Benjamin Wenner
Petra Pacáková
Petra Pacáková
Dotidot
Elizaveta Chugunova
Elizaveta Chugunova
Veeam Software
Andrea Di Petrillo
Andrea Di Petrillo
Secret Key
Damiano Oliva
Damiano Oliva
Secrek Key
Raffaele Girace
Raffaele Girace
ISAAC
Elena Battistini
Elena Battistini
HT&T
Massimo Ciotta
Massimo Ciotta
Piano MAKE
Ginny Marvin
Ginny Marvin
Google
Gabriele Benedetti
Gabriele Benedetti
Searchon Media Group
Michael Christos Kagiampaslidis
Michael Christos Kagiampaslidis
Omnicliq
Anni Salo
Anni Salo
Tracklution

Sponsors

Main Sponsors

Partners

Pro Bono

About

ADworld Experience is a 2 day yearly event being held in Bologna, Italy. The conference is based on Real PPC case histories and advanced courses & labs presented by the Top Pay Per Click Specialists in Google, Meta , TikTok, Linkedin, Microsoft, Amazon & the best Conversion Rate Optimizers (available via live streaming too).
2
Days
37
Speakers
7
Sponsors
50
Sessions
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Contact information

Event location
Event date:
2. October - 3. October, 2025
Event location:
Zanhotel Europa, Via Cesare Boldrini, Bologna, BO, Italia
Organizer:
WM Bro Srls Via degli Alpini 13 Forlì Italia [email protected]
Contact organizer

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